Consumer Confidence Falls, Home Sales Slump, Auguring Trouble for Holiday Shopping Season

November 25th, 2009

With the holiday shopping season approaching, crumbling consumer confidence and slumping home sales, could prove to be a bad combination for retailers and the broader economy, according to BetOnMarkets.com’s Michael Wright. The worry is that the labor market may contract further and choke off the holiday spending that retailers are waiting for.

While the news may seem bleak, some traders were hoping that this turn of events would yet again force the FOMC to trim interest rates. While a lower interest rate would be a great bonus for consumers with debt, it can have negative effect on the American companies that have international

subsidiaries or imports from other countries.

A lower interest rate has a negative effect on the currency of that country, which means companies like Wal-Mart who import the majority of the items you find in the aisles from china, will incur much higher costs for those items, and will have to eventually increase prices. Higher charges at the local store will squeeze spending budgets even more, and that’s not taking into account the higher costs consumers now face at the petrol pump.

Another major issue a rate cut unleashes, on the already battered consumers, is inflation. In order to maintain inflation within the targeted band, the FOMC increases or decreases rates, as it sees fit. Over the last few meetings, the FOMC stated that the threat of creeping inflation was preventing them from making cuts. Obviously they decided that the risk of higher inflation was worth it last time. Will the FOMC take that risk again, well your guess is as good as mine.

While there remain a lot of questions to be answered about the current state of the markets, and potential market direction, the one area that is now becoming clearer is that we will possibly be experiencing an increase in volatility in the SP500.

This means that while the market direction won’t be known, any move will be overreacted. The main reason for this is that most traders have been very skittish and get out the moment more bad news hits the market.

For that reason, it would be in the best interest of the trader to use the ‘Up or Down’ option available at BetOnMarkets.com. With this option, a

trader will profit if either of the triggers, which he sets on either side of the market, gets hit.

A Trade on the SP500 with a 19 days term, and 50 points of the spot up, and 50 points down, will potentially return an ROI of 10%.

- THE END -

Contact Details:

Email: editor@my.regentmarkets.com

Tel: 35621316105

Address:

Regent Markets (IOM) Limited

3rd Floor, 1-5 Church Street

Douglas, Isle of Man

IM1 2AG

Betonmarkets.com is the leading fixed-odds financial betting website. The website has processed over 10 million bets since inception in 2000, and generates annual turnover in excess of US$ 100 million. Betonmarkets offers a wide range of fixed-odds financial bets on forex rates, stock indices, and international stocks.

Betonmarkets is operated by the Regent Markets Group of companies. Regent Markets is affiliated to the Regent Pacific Group, a Hong Kong-listed

investment group. Regent Markets has offices in three countries, and holds bookmakers licenses in the Isle of Man, the UK, and Malta.

Fixed-odds financial betting offers particular advantages over other forms of financial betting and investments, such as limited risk, potentially high payouts, and unique market opportunities. Particularly popular is Betonmarket’s Range Bet, which offers the opportunity to profit from a period of quiet market action.

Betonmarkets also offers the following bet types: the Bull/Bear bet, the One Touch bet, the No Touch bet, the Range and Expiry Range bets, the Double One Touch and Double No-Touch bets, and a variety of intraday bets. Contracts are available on foreign exchange rates, major stock indices, and stocks.

Fixed-odds bets are also known as binary options, binary bets, contingent claims, spot options, box options, clickoptions, and offer market participants a unique tool to profit from market movements.

BetOnMarkets Bet Types:

One Touch Bet: You would buy a one-touch bet if you believe the market will touch a given point at least once before the bet expires. In other words, a one-touch pays out, if at any time prior to expiration, the market touches or trades through the specified barrier. Example: [Pays 100 if the FTSE touches X between today and date T]

No Touch Bet: A no-touch bet is the opposite of the one-touch bet. You would buy a no-touch bet if you think the market will never reach a certain level within a specified range of time. Example: [Pays 100 if the FTSE does not touch X between today and date T]

Bull Bet: You would buy a bull bet if you believe the underlying security/index/currency pair will be higher than a certain level (also referred to as the barrier level) on the maturity date. Example: [Pays 100 if the FTSE closes higher than X on date T]

Bear Bet: You would buy a bear bet if you believe the underlying security/index/currency pair will be lower than a certain level (also referred to as the barrier level) on the maturity date. Example: [Pays 100 if the FTSE closes lower than X on date T]

Expiry Range Bet: You believe that the market will be between two distinct levels (high and low) on the expiry date. Example: [Pays 100 if the FTSE

closes between X and Y on date T]

Barrier Range Bet: You believe that the market will never touch two pre-determined barrier levels (high and low) before or on the date the bet expires. In other words, when you buy a barrier range you will win only if the market never touches the two barrier levels you have chosen. Example: [Pays 100 if the FTSE never touches X and Y between today and date T]

Double Touch Bet: You believe that the market will touch two pre-determined barrier levels (high and low) before or on the date the bet expires. In other words, when you buy a barrier range you will win only if the market touches both of the two barrier levels you have chosen. Example: [Pays 100 if the FTSE touches both X and Y between today and date T]

Up or Down Bet: You win if the market touches either of two pre-determined barriers before or on the date the bet expires. Example: [Pays 100 if the FTSE touches either X or Y between today and date T]

Double Up Bet: A Double Up bet pays two times the premium if the market rises above a given level between the time of purchase and the close of trading. It expires at the close of business on the day of purchase of the bet. Example: [Pays 100 if the FTSE closes above X between now and the close of trading today]

Double Down Bet: A Double Down Bet pays two times the premium if the market drops below a given level between the time of purchase and the close of trading. It expires at the close of business on the day of purchase of the bet. Example: [Pays 100 if the FTSE closes below X between now and the close of trading today]

Intraday Double Up Bet: Buy this bet to play a market rise between two given hourly market times today. You will have the possibility to set the starting hour of the bet and the ending hour of the bet, and you will win double your stake if the market follows your prediction. Example: [Pays 100 if the FTSE rises between the starting time hour and the expiry hour]

Intraday Double Down Bet: Buy this bet to play a market drop between two given hourly market times today. You will have the possibility to set the

starting hour of the bet and the ending hour of the bet, and you will win double your stake if the market follows your prediction. Example: [Pays 100

if the FTSE declines between the starting time hour and the expiry hour]

Run Bets: These fun bets are over in the space of less than a minute; so you can make money in seconds. Here, you have to guess the last decimal digit of say, the USD/JPY (predict 3rd decimal place) after 5 ticks.

Categories: Holiday | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Confessions of a Car Rental Marketer

November 25th, 2009

I get paid to sell self-drive holidays to Australians, to encourage them to take to the open roads and explore new territory behind the wheel of a rental car. I have a confession to make. I can’t actually drive.

 

Now I haven’t deliberately kept this from my employer, it wasn’t mentioned in my interview nor was it in my job description alongside having excellent communication skills, the ability to work as part of a team or to meet deadlines in a fast paced working environment. It was neither an essential nor desirable attribute.

 

I have never lied about it, but I do avoid voluntarily giving out this information about myself. I’m almost 25 for goodness sake! Kids I used to babysit have got in the driver’s seat before me. I guess I just haven’t got around to it in 7 years. I’m used to the convenience of city living and not needing to be able to drive.

 

So while I am cruising comfortably on my P plates in my car rental marketing career, I have yet to get my Learners licence to drive. The irony of the situation was pointed out to me at a recent industry function when I was talking to a marketing guru from an airline. He asked me what kind of car I drove and I said quietly that, actually, I can’t drive. “What!” he exclaimed “You work for a car rental company and you can’t drive?!” True. But, I said to him, you work for an airline, can you fly a plane?

 

You see, what I try to market or sell is not driving. We don’t sell the idea of jumping into a rental car, the exhilaration of putting the key in the ignition, turning on the engine and…well, whatever it is that comes next.

 

No, we try to sell the idea of freedom, the thought of having independence and flexibility on holidays, exploring new places, making memories and having a good time. We try to inspire people to visit places off the beaten track and discover new things.

 

So does it actually matter that I can’t drive? Do you think dog food marketers have actually tasted what they’re selling? Exactly.

 

I have travelled around the world and I have been in cars lots of times, often simultaneously, so I know the feeling of having the wind in your hair, good music in your ears and a smile on your face. I know the excitement of visiting new and foreign lands and the joy of travelling around, not being in a cramped Greyhound bus or overcrowded non-air conditioned train.

 

I have just been in the passenger’s seat, not the driver’s, that’s all.

 

Having said all that, I know that I need to learn to drive. Will I finally take the plunge and learn? Yes, most definitely, in part to aid my copywriting, to gain independence and well, to see what all the fuss about.

 

Yes, there’s all that and also that promise that my partner made about getting a shiny new Yaris when I do finally get my license. Now that is an incentive to learn.

Categories: Car Rental | Tags: , , | Comments Off

Taking a Cairns Holiday Trip With Your Family

November 19th, 2009

If you are interested in taking an enjoyable trip with your family, you may want to consider a Cairns holiday.  In this regard, there are many wonderful benefits that you will be able to realize through a Cairns holiday.  In regard to your Cairns holiday for you and your family, you need to make sure that you plan for and obtain the best Cairns accommodation options for your crew.  Through this article, you are presented with some thoughts to keep in mind when it comes to traveling with your family to Cairns, when it comes to a Cairns holiday for your brood.

 

 

 

First of all, before you actually take off on your Cairns holiday, you should sit down as a family and contemplate and decide what you will want to do together as a family when it comes to a Cairns holiday.  Through this process you will want to use the Internet to take a look out everything that is available to you and your family in Cairns.

 

 

 

Second, in planning your Cairns holiday, you will also want to come together as a family to consider your Cairns accommodation options.  It is a good idea to get input from everyone in the family when it comes to selecting the best Cairns accommodation to meet all of your needs.

 

 

 

When it comes to the Cairns accommodation issue, pay attention to what different people in your family would like to see in the way of amenities being offered from one Cairns accommodation option to another.

 

 

 

Third, in preparing and planning for your Cairns holiday, you not only will want want to plan activities that you can do all together as a family, but you will also want to consider planning some specific activities that are perfect for the kids and other activities that are perfect for the adults.  The fact is that you can greatly enhance an overall Cairns holiday by allowing for time in which parents and kids can get into their own activities.

 

 

 

Fourth, in planning and preparing for a Cairns holiday as well as a Cairns accommodation, you likely will want to make sure that you get the best deal on such travel related issues.  Therefore, you may want to consider finding a package deal that covers a Cairns accommodation, airfare and car rental all for one low cost.  Oftentimes, when planning a Cairns holiday for your family, you will be able to save what will amount to what can add up to a considerable amount of money in the process.

 

 

 

By paying attention to the suggestions that have been set out for you in this article, you will be well on the way to enjoying a great Cairns holiday for your family and you will be able to find the very best in a Cairns accommodation for your entire family.  You will be well on your way to a marvelous Cairns holiday.  And, to make the trip ideal, you will also be able to enjoy the best in a Cairns accommodation.

Categories: Traveling | Tags: , , , , , , , , , , , , , , , , , , , , | Comments Off

Car Rental & the Environment

November 18th, 2009

With the environment such a hot topic around the world and especially in the transport industry, there are companies that are embracing new environmentally friendly technology. Hybrid Cars and ever increasingly fuel efficient diesel cars are becoming more available to mainstream motorists. I used to work for a corporate travel company and many of the major corporations were requesting the inclusion of Hybrid cars in their contracts. This was more to do with increasing business opportunities by being seen to be green as opposed to wanting to be green!

The question arises when people travel and want to maintain their commitment to the green cause. Car Rental companies will be the ones providing these vehicles… or will they?

I have chosen (for the Australia traveller) major car companies that you can book ‘green cars’ with. Working for DriveAway Holidays here in Australia, the most common request is for diesel cars. This is driven out of cost concerns and also the occasional environmental concern. (Shouldn’t it be the other way around??)

First off the rank is Avis Rental Cars.

In Australia, the group L car will give you a Toyota Hybrid. This car is the favorite for the car rental companies due to it being built by Toyota.

In the UK, there doesn’t appear to be any green cars, although there may be diesel cars on fleet, Avis don’t make them easy to find.

In the USA, like Australia, the Toyota Hybrid under group XG is available.

Second off the cab rank is Hertz Rental Cars.

In Australia, like Avis, the Toyota Hybrid is the car of choice. Book a group G and you will get this car.

In the UK, Hertz has a range of fuel efficient diesels on fleet but no hybrids. This seems to be a common factor in the UK. Being an expat, I know that Toyota car prices in the UK are reasonably expensive compared to other european manufactured vehicles

In the USA, Hertz has a range of Hybrids, although on some of the cars, I couldn’t tell if they were Hybrid or not.

Now, all credit to Hertz as they do promote their green cars as part of their Green Fleet. Avis don’t appear to market their green cars in any way, which is a shame.

Third on the cab rank is Europcar Rental Cars.

Again, unlike Hertz, they appear not to promote their green fleet. Looking at their Australia Fleet guide, they have the regular passenger vehicles such as Small, Medium, Large, Prestige, Minivans, Sport, 4WD. Europcar list the green car as part of there regular fleet, however, it does have it’s unique identifier (IHAR) in Australia.

In the UK, Europcar doesn’t appear to have any green offerings. Maybe it’s something you can request at pick up. Personally, if I could book a green car over the internet, I would do so with a company that offered that service.

In the USA, I chose LAX as Europcar have a limited presence. There were no cars I could find that looked green.

To Europcar’s defence, in other parts of Europe where they are particularly strong, one is able to guarantee a diesel for an extra few euros per day.

In this brief look, Hertz appears to be the only car rental company that is actively promoting green cars. Avis & Europcar seem to be a bit hap hazard in their approach to a green fleet. Whilst it may be a case of logistics and a supply issue, there is no reason why they couldn’t promote their green cars.
I am sure that in 12 months time, the situation will be that every car rental company will be actively marketing green cars. The consumer can currently offset their CO2 emissions in the various transport sectors and I am sure that the car rental industry will follow suit in the near future.

The Environment is a marketers dream and I do think that some of the car rental companies have missed the boat so far. Hopefully their marketing departments will wake up and smell the cleaner air..

Categories: Car Rental | Tags: , | Comments Off